SARASOTA, FLA. (April 21, 2009) Sarasota-based Gray Swan Solutions announces the launch of www.floridawinefest.org, the official website of the 19th annual Florida Winefest & Auction, April 23 to 26, 2009. Gray Swan Solutions was responsible for the site’s design, structure, content and online commerce system.

Featuring a schedule of events and descriptions of the charities that will benefit from the proceeds raised, a key wine preview and information about sponsors and the attending wineries and chefs, the website has been crucial in disseminating information about the Winefest & Auction to the public.

"The creation of www.floridawinefest.org has been important for the success of the festival," says Sandra Loevner, Winefest’s executive director. "The site is sophisticated yet easy to navigate, and we’re able to provide the public with updates as they occur. Plus, the e-commerce system makes it easier than ever for people to purchase tickets to Winefest events."

Florida Winefest & Auction, a volunteer-based organization, provides a world-class food and wine experience in Sarasota, Florida. More than sixty winemakers, winery owners, and world-renowned chefs will be participating in the event, which includes wine and food tastings, dinners, and a live and silent auction. Florida Winefest & Auction has distributed more than $6.6 million in grants to more than 71 local charitable children’s organizations over the past 18 years.

For more information, visit www.floridawinefest.org.