SARASOTA, FL (April 23, 2010) Gray Swan Solutions, a Sarasota-based consulting firm helping clients build business through innovative Web strategies, social media, and website optimization, has partnered with Sarasota-based Sarasota Brides and Formalwear to create a dynamic, easy-to-navigate, visually appealing website.

Sarasota Brides and Formalwear provides clients with an exciting array of wedding gowns and formalwear including tuxedos and accessories for every event from weddings to prom to black-tie galas. The new SarasotaBrides.com website features their latest collections, helpful hints on wedding planning and a photo gallery of local brides and party-goers.  Gray Swan Solutions worked closely with Sarasota Brides and Formalwear through the creation process for the new site, from graphic design to final deployment. "Sarasota Brides and Formalwear is a fast-growing company and they needed a new website to effectively communicate all the fantastic products and services they provide," said Kyla Weiner, principal of Gray Swan Solutions. "It was an exciting and rewarding project for us as we worked with the creative and dynamic team at Sarasota Brides and Formalwear."

In another local partnership, Gray Swan Solutions used Accrisoft Freedom ^TM web empowerment software, manufactured by Accrisoft Corporation (www.accrisoft.com), to build the Sarasota Brides and Formalwear site. Accrisoft Corporation has a large office here in Sarasota, where developers design and support the Freedom product. Freedom is a sophisticated yet user-friendly and cost-effective content management system that allows businesses to create and maintain attractive, functional websites. "It's important to us to provide the best possible software solution for our clients," said Weiner, "and we're fortunate to have Accrisoft located right here in Sarasota.

About Gray Swan Solutions: Gray Swan Solutions www.grayswansolutions.com, headquartered in Sarasota, was co-founded by Sarasota resident Deb Knowles. The fast-growing firm helps clients build business through web-based marketing, content creation and management, website optimization and social media.